Skills and techniques

Marketing and communication design

Marketing and communication design on a site might identify what is suitable for its target market. This can be an age group of specific strands of culture; although the designer might know the trends of its audience. Designers might also know the type of site they are designing, for instance, that business to business (B2B) website design consideration may differ greatly from a consumer targeted site like an entertainment or retail website. Careful consideration may be made to make sure that the overall and aesthetic design of a website does not clash with the accuracy and clarity of the content to make web nvigation easy.

User experience design and interactive design

The User knowing the website content depends on the user understanding how the website works. This is a user experience design part and it is related to layout, labelling and clear details on the site. How well a user knows how they can communicate with the website might depend on the interaction design of the website. If a user knows the website usefulness of the site, they are more likely to start using it. Users who are well versed and skilled with websites might use it to find more distinctive, yet less user - friendly and less intuitive website interface useful. Though, users with not much experience are less likely to see the benefits or usefulness of a less interactive website interface.

Page layout

The page layout is affected by the quality of the user interface design. For instance, a designer might consider whether the site's webpage must remain constant on various pages when planning for a layout. Page pixel width might also be considered vital for ranging objects in a layout pattern. The most popular fixed - width websites have the same set width generally to match the current most famous browser window, at the current most famous screen resolution, on the current monitor size which is also popular. Most pages are also aligned with the centre for aesthetic concerns on larger screens.

Around 2000, fluid layouts gained popularity as an alternative to HTML - table based layouts and grid based design in both page layout principle and in coding pattern, but were very adopted slow. This was because of the screen reading device considerations and varying window sizes which designers have no control over. The other skilsl and techniques used are typography, motion graphics, and quality coding.